S1E1 - A Beginning

For many years, I have supported entrepreneurs in the early stages of their businesses and I have been active as an entrepreneur myself. During this time, I had the opportunity to observe many successful and unsuccessful entrepreneurs, celebrate my own entrepreneurial successes and learn from my own failures. As a professor for Entrepreneurship, Innovation & Marketing, as a co-founder of the Startup Center at Vorarlberg University of Applied Sciences and as a conference organizer, I have been given the opportunity to engage with exceptional thought leaders, entrepreneurs and critical minds. I have documented and reflected on these encounters, discussions and my own entrepreneurial experiences over the years. Insights I have gained are condensed in this publication.

German version of this article / Deutschsprachige Fassung.

When applying thoughts and learnings from this publication, I recommend a pragmatic and not a dogmatic approach. Focus on the points that are coherent for you and add value. Adapt the concepts to your needs. My understanding of my role as a professor is that I am a learner, not a knower. A professor to me is someone who commits to a lifetime of seeking, learning, evolving, understanding.

"The true master is an eternal student" - Yi.

In this understanding, I do not see my content as the truth, but as impulses that broaden one's perspective and invite one to have one's own experience with it.

“The belief that one’s own view of reality is the only reality is the most dangerous of all delusions.” - Paul Watzlawick1

However, this does not mean that the content is not well thought out. Since I am an active entrepreneur myself, I can also apply my thoughts in my entrepreneurial activities and test them for their practical relevance. Furthermore, my content on entrepreneurial thinking and doing has been tested in numerous startups that I have coached.

The published contents are therefore not the starting point, but also not the end point of my engagement with entrepreneurial thinking and doing. Let's say it is a stopover. The goal is to continuously improve the concepts and thoughts I have created. In this respect I am looking forward to learn from you and to hear how you have used and applied what you have learned, what experiences you have made, what worked, what didn't, what is missing or what can be improved. Feel free to connect with me on social media or drop me a line. If you like my way of thinking, my regular UpgradeSpace-Newsletter will certainly be of interest to you.

As a psychologist, I am fascinated by how people behave, experience and think. Naturally I experience these topics to be important for founders and psychology has a high value in my thoughts. Consequently, my thoughts are colored by subjective preferences, my interests and my experiences. For those who would like to understand my background better, I invite you to take a look at my LinkedIn profile. Spoiler: In addition to my Master's degree in Psychology, I have a PhD in Management, insofar you can expect me to have not only a psychological perspective, but also a business one.

I will organize my content in seasons around thematic focuses. Each season will consist of several episodes. Therefore, in the title of this article you will find S1E1, which stands for season 1, episode 1. An overview of all seasons can be found on my website.

All my content is available in both English and German. The English language version of my newsletter is set as default. However, the German version is linked in every newsletter. If you would like to receive only the German version of the newsletter, you can do this on my website by clicking on the arrow in the upper right corner, logging in with your email address and selecting "Deutschsprachige Ausgabe" (=German version) under Email Notifications.

New content will appear every one or two weeks. I would be very happy if you forward this newsletter to interested people in your network and become a subscriber yourself.

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I plan to compile parts of this newsletter into a book at a later date. In this respect I am very happy about your feedback to the published newsletter episodes. Do you know of other interesting content on the topic? Books, scientific publications, videos, lectures, articles. I very much would like to have a look at these! Something was unclear, incomprehensible? Let me know! You have examples that support or contradict what I said? Great, I would be very interested in your examples! Other hints? I am open for everything and grateful! Just drop me a line at kontakt@metzlerthomas.com or via social media.


Watzlawick, Paul (1977). How Real is Real? University of California: Vintage Books.