A few weeks ago, I shared a picture on social media with a few books I'm currently reading. Since I have received follow-up questions about what books I read or recommend, so I would like to share my current reading list with you below. The list will be updated continuously (Current status: July 2021). In the future, I will also share my favorite books & the best articles in Entrepreneurship, Innovation & Marketing here. So subscribe to the newsletter to be kept up to date.
The most important contents for entrepreneurial thinkers I process in my articles, subscribers of this publication can look forward to a best-of thoughts from these and other books.
Books that are on my current reading list
Rutger Bregman. Utopia For Realists (View on Amazon)
Yancey Strickler. This Could Be Our Future (View on Amazon)
Carol S. Dweck. Mindset. Changing the way you think to fulfil your potential (View on Amazon)
Bill Burnett & Dave Evans. Designing Your Life (View on Amazon)
Aaron Hurst. The Purpose Economy (View on Amazon)
Simon Sinek. Leaders Eat Last: Why Some Teams Pull Together and Others Don’t (View on Amazon)
Steven Kotler. The Art of Impossible. A Peak Performance Primer (View on Amazon)
Cal Newport. Deep Work (View on Amazon)
Ray Dalio. Prciniples: Life and Work (View on Amazon)
Gijs van Wulfen. The Innovation Expedition (View on Amazon)
Roberto Verganti. Overcrowded (View on Amazon)
Hamilton Helmer. 7 Powers. The Foundations of Business Strategy (View on Amazon)
Marty Cagan. Inspired. How to Create Tech Products Customers Love (View on Amazon)
Gary Hamel & Michele Zanini. Humanocracy. Creating Organisations As Amazing As The People Inside Them (View on Amazon)
Ray Krock. Grinding it out. The Making of McDonald’s (View on Amazon)
Mike Moyer. Slicing Pie Handbook (View on Amazon)
Marty Cagan & Chris Jones. Empowered. Ordinary People, Extraordinary Products (View on Amazon)
Reed Hastings & Erin Meyer. No Rules Rules (View on Amazon)
April Dunford. Obviously Awesome. How to Nail Product Positioning so Customers Get it, Buy it, Love it (View on Amazon)
Chip Heath & Dan Death. Made to Stick. Why Some Ideas Survive and Others Die (View on Amazon)
Bo Burlingham. Small Giants. Companies That Choose to Be Great Instead of Big (View on Amazon)
Peter F. Drucker. The Daily Drucker (View on Amazon)
Amy C. Edmondson. The Fearless Organization (View on Amazon)
Thomas Wedell-Wedellsborg. What’s your Problem? (View on Amazon)
German language books:
Georg Frick, Lukas Meusburger and other Co-Authors. Company Building (View on Amazon)
Wolf Lotter. Zusammenhänge (View on Amazon)
Gerald Hüther. Würde (View on Amazon)
This is it... for now ;) Subscribe to my newsletter to get updates on my reading list.
If you don't currently read much, I recommend you change that. Reading brings with it an incredible broadening of perspective... even if you have the feeling afterwards "I know that I know nothing" (Socrates). That is part of the process. Whether you read classic books, ebooks or listen to audio books, doesn't matter. Make it easy for yourself. Absorb the content on a continuous basis, if necessary in very small steps, in the format that is best for you.
The cost-benefit ratio of books is optimal. For 10-20 Euros you get content that thought leaders have worked on for years. The condensed knowledge of leading minds. New perspectives. Experiences. Instead of investing time and money in watching YouTube or similar formats, use your money and time to read, for example, one book a month.
What are you reading at the moment? One of the little benefits of being a professor at a university: I get as many books as I can read :) So I look forward to your recommendations.